China Business Report (up to 3/15/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
31%
12pp
34%
11pp
12%
-8%
104%
9pp
102%
7pp
15%
-6%
19%
4pp
19%
3pp
2%
7%
19%
4pp
19%
3pp
2%
7%
GW
51%
15pp
55%
13pp
12%
-8%
106%
10pp
102%
8pp
11%
-18%
41%
8pp
39%
6pp
-6%
-5%
41%
8pp
39%
6pp
-6%
-5%
GJ
87%
14pp
95%
13pp
29%
40%
108%
6pp
110%
5pp
16%
16%
-3%
0pp
-3%
0pp
-6%
-6%
-3%
0pp
-3%
0pp
-6%
-6%
BS
70%
23pp
88%
23pp
88%
21%
6%
13pp
2%
11pp
36%
7%
-55%
-2pp
-56%
-3pp
12%
3%
-55%
-2pp
-56%
-3pp
12%
3%
GL
0%
11pp
0%
11pp
-15%
7%
140%
15pp
140%
15pp
-17%
1%
0%
1pp
0%
1pp
-31%
-9%
0%
1pp
0%
1pp
-31%
-9%
BM
-19%
6pp
-29%
0pp
-1%
-40%
69%
12pp
61%
10pp
11%
-14%
29%
8pp
27%
7pp
2%
11%
29%
8pp
27%
7pp
2%
11%
EM
-47%
-7pp
-47%
-7pp
13%
-38%
-43%
-7pp
-43%
-7pp
69%
-31%
9%
-6pp
9%
-6pp
51%
28%
9%
-6pp
9%
-6pp
51%
28%
EW
62%
-4pp
62%
-4pp
23%
85%
149%
15pp
150%
15pp
34%
39%
72%
6pp
72%
7pp
29%
38%
72%
6pp
72%
7pp
29%
38%
EB
1000%
49pp
1000%
49pp
1000%
1000%
1000%
43pp
1000%
43pp
1000%
1000%
1000%
48pp
1000%
48pp
1000%
1000%
1000%
48pp
1000%
48pp
1000%
1000%
ALL Brand
29%
12pp
29%
10pp
13%
-10%
100%
10pp
97%
8pp
20%
-11%
20%
5pp
19%
4pp
1%
4%
20%
5pp
19%
4pp
1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
65%
10pp
56%
5pp
8%
25%
103%
6pp
96%
3pp
6%
16%
10%
3pp
8%
2pp
1%
8%
10%
3pp
8%
2pp
1%
8%
Shendong
277%
13pp
318%
16pp
59%
62%
201%
11pp
196%
8pp
40%
18%
23%
5pp
18%
2pp
4%
0%
23%
5pp
18%
2pp
4%
0%
Northern China
18%
14pp
27%
14pp
16%
-2%
152%
8pp
158%
7pp
5%
5%
25%
7pp
27%
6pp
2%
6%
25%
7pp
27%
6pp
2%
6%
Eastern China
26%
10pp
58%
17pp
1%
8%
125%
12pp
137%
12pp
11%
15%
16%
2pp
14%
1pp
-13%
-9%
16%
2pp
14%
1pp
-13%
-9%
Western China
170%
18pp
241%
23pp
17%
3%
262%
7pp
348%
14pp
12%
21%
41%
2pp
47%
3pp
-18%
-11%
41%
2pp
47%
3pp
-18%
-11%
E-shop
-28%
4pp
-28%
4pp
-3%
-35%
29%
7pp
29%
7pp
7%
9%
24%
5pp
24%
5pp
2%
8%
24%
5pp
24%
5pp
2%
8%
China total
29%
12pp
29%
10pp
13%
-10%
100%
10pp
97%
8pp
20%
-11%
20%
5pp
19%
4pp
1%
4%
20%
5pp
19%
4pp
1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
89%
9pp
89%
9pp
-8%
-10%
132%
9pp
132%
9pp
-2%
0%
3%
6pp
3%
6pp
0%
5%
3%
6pp
3%
6pp
0%
5%
Shendong
309%
15pp
309%
15pp
89%
73%
180%
12pp
180%
12pp
51%
22%
8%
4pp
8%
4pp
0%
-3%
8%
4pp
8%
4pp
0%
-3%
Northern China
97%
31pp
97%
31pp
32%
-22%
215%
13pp
215%
13pp
11%
16%
22%
13pp
22%
13pp
0%
15%
22%
13pp
22%
13pp
0%
15%
Eastern China
60%
9pp
60%
9pp
-16%
0%
180%
15pp
180%
15pp
-6%
0%
6%
2pp
6%
2pp
-18%
-9%
6%
2pp
6%
2pp
-18%
-9%
Western China
584%
40pp
584%
40pp
36%
10%
605%
21pp
605%
21pp
34%
54%
33%
2pp
33%
2pp
-26%
-14%
33%
2pp
33%
2pp
-26%
-14%
E-shop
-28%
4pp
-28%
4pp
-3%
-35%
29%
7pp
29%
7pp
7%
9%
24%
5pp
24%
5pp
2%
8%
24%
5pp
24%
5pp
2%
8%
Sub-total
26%
14pp
26%
14pp
15%
-41%
93%
12pp
93%
12pp
21%
-30%
16%
5pp
16%
5pp
-2%
7%
16%
5pp
16%
5pp
-2%
7%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
57%
10pp
40%
2pp
12%
37%
94%
5pp
79%
0pp
8%
22%
13%
2pp
11%
1pp
1%
9%
13%
2pp
11%
1pp
1%
9%
Shendong
234%
11pp
350%
15pp
11%
47%
232%
7pp
237%
5pp
14%
11%
41%
5pp
41%
3pp
4%
0%
41%
5pp
41%
3pp
4%
0%
Northern China
-9%
2pp
-9%
1pp
5%
10%
132%
5pp
132%
4pp
2%
-1%
27%
4pp
29%
3pp
1%
0%
27%
4pp
29%
3pp
1%
0%
Eastern China
8%
11pp
56%
18pp
3%
10%
78%
9pp
76%
5pp
20%
19%
29%
3pp
30%
2pp
-6%
-7%
29%
3pp
30%
2pp
-6%
-7%
Western China
69%
0pp
95%
6pp
1%
-3%
149%
1pp
201%
8pp
2%
2%
48%
1pp
64%
5pp
-10%
-8%
48%
1pp
64%
5pp
-10%
-8%
Sub-total
32%
8pp
35%
6pp
5%
19%
112%
6pp
108%
3pp
9%
13%
23%
3pp
24%
2pp
2%
5%
23%
3pp
24%
2pp
2%
5%