China Business Report (up to 3/17/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
36%
11pp
33%
8pp
14%
-16%
95%
9pp
92%
7pp
15%
-7%
19%
4pp
19%
3pp
2%
7%
19%
4pp
19%
3pp
2%
7%
GW
36%
8pp
29%
4pp
7%
-19%
97%
9pp
93%
7pp
10%
-18%
41%
8pp
39%
6pp
-6%
-5%
41%
8pp
39%
6pp
-6%
-5%
GJ
112%
8pp
111%
6pp
22%
33%
110%
6pp
112%
5pp
16%
16%
-2%
0pp
-2%
0pp
-6%
-5%
-2%
0pp
-2%
0pp
-6%
-5%
BS
50%
21pp
60%
20pp
61%
3%
10%
14pp
7%
12pp
39%
5%
-55%
-2pp
-56%
-3pp
13%
2%
-55%
-2pp
-56%
-3pp
13%
2%
GL
3%
15pp
3%
15pp
-2%
12%
121%
15pp
121%
15pp
-14%
4%
0%
1pp
0%
1pp
-30%
-8%
0%
1pp
0%
1pp
-30%
-8%
BM
-26%
7pp
-41%
-3pp
5%
-62%
53%
11pp
43%
8pp
10%
-21%
28%
8pp
25%
7pp
3%
9%
28%
8pp
25%
7pp
3%
9%
EM
-71%
-16pp
-71%
-16pp
7%
-55%
-47%
-8pp
-47%
-9pp
64%
-34%
6%
-6pp
6%
-6pp
51%
26%
6%
-6pp
6%
-6pp
51%
26%
EW
18%
-4pp
18%
-4pp
19%
38%
134%
13pp
135%
13pp
33%
40%
71%
6pp
71%
6pp
29%
39%
71%
6pp
71%
6pp
29%
39%
EB
1000%
46pp
1000%
46pp
1000%
1000%
1000%
43pp
1000%
43pp
1000%
1000%
1000%
48pp
1000%
48pp
1000%
1000%
1000%
48pp
1000%
48pp
1000%
1000%
ALL Brand
29%
10pp
24%
6pp
14%
-21%
91%
10pp
87%
8pp
19%
-12%
20%
5pp
19%
4pp
1%
3%
20%
5pp
19%
4pp
1%
3%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
118%
11pp
103%
5pp
7%
22%
105%
7pp
97%
3pp
6%
17%
11%
4pp
9%
2pp
1%
8%
11%
4pp
9%
2pp
1%
8%
Shendong
307%
14pp
326%
13pp
58%
53%
213%
11pp
207%
8pp
42%
21%
24%
5pp
19%
2pp
4%
0%
24%
5pp
19%
2pp
4%
0%
Northern China
30%
7pp
35%
7pp
7%
4%
133%
8pp
139%
7pp
5%
4%
26%
7pp
27%
6pp
2%
6%
26%
7pp
27%
6pp
2%
6%
Eastern China
2%
8pp
11%
10pp
1%
-6%
102%
11pp
115%
12pp
8%
11%
16%
3pp
14%
1pp
-13%
-9%
16%
3pp
14%
1pp
-13%
-9%
Western China
129%
10pp
179%
16pp
10%
11%
250%
8pp
334%
15pp
13%
20%
42%
2pp
48%
3pp
-18%
-11%
42%
2pp
48%
3pp
-18%
-11%
E-shop
-55%
-4pp
-55%
-4pp
-7%
-50%
17%
5pp
17%
5pp
6%
2%
22%
5pp
22%
5pp
2%
7%
22%
5pp
22%
5pp
2%
7%
China total
29%
10pp
24%
6pp
14%
-21%
91%
10pp
87%
8pp
19%
-12%
20%
5pp
19%
4pp
1%
3%
20%
5pp
19%
4pp
1%
3%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
133%
12pp
133%
12pp
-1%
-4%
132%
9pp
132%
9pp
-2%
-1%
4%
6pp
4%
6pp
0%
5%
4%
6pp
4%
6pp
0%
5%
Shendong
302%
18pp
302%
18pp
89%
57%
190%
13pp
190%
13pp
55%
25%
9%
4pp
9%
4pp
1%
-2%
9%
4pp
9%
4pp
1%
-2%
Northern China
89%
19pp
89%
19pp
17%
8%
199%
14pp
199%
14pp
12%
14%
23%
13pp
23%
13pp
0%
15%
23%
13pp
23%
13pp
0%
15%
Eastern China
25%
9pp
25%
9pp
-13%
-16%
157%
14pp
157%
14pp
-10%
-3%
6%
2pp
6%
2pp
-19%
-9%
6%
2pp
6%
2pp
-19%
-9%
Western China
440%
29pp
440%
29pp
39%
34%
594%
22pp
594%
22pp
35%
50%
35%
2pp
35%
2pp
-25%
-14%
35%
2pp
35%
2pp
-25%
-14%
E-shop
-55%
-4pp
-55%
-4pp
-7%
-50%
17%
5pp
17%
5pp
6%
2%
22%
5pp
22%
5pp
2%
7%
22%
5pp
22%
5pp
2%
7%
Sub-total
10%
11pp
10%
11pp
17%
-45%
81%
11pp
81%
11pp
20%
-32%
16%
5pp
16%
5pp
-1%
6%
16%
5pp
16%
5pp
-1%
6%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
113%
10pp
88%
2pp
9%
32%
96%
6pp
80%
0pp
8%
23%
14%
2pp
11%
1pp
1%
9%
14%
2pp
11%
1pp
1%
9%
Shendong
314%
9pp
398%
11pp
8%
48%
245%
8pp
254%
5pp
13%
14%
42%
5pp
42%
3pp
4%
0%
42%
5pp
42%
3pp
4%
0%
Northern China
8%
0pp
7%
0pp
1%
1%
111%
4pp
112%
3pp
2%
-1%
27%
3pp
29%
3pp
1%
0%
27%
3pp
29%
3pp
1%
0%
Eastern China
-12%
8pp
-4%
8pp
7%
-3%
57%
9pp
58%
5pp
18%
13%
27%
3pp
29%
2pp
-5%
-7%
27%
3pp
29%
2pp
-5%
-7%
Western China
58%
1pp
79%
6pp
-3%
0%
142%
1pp
192%
8pp
1%
1%
48%
1pp
65%
5pp
-10%
-8%
48%
1pp
65%
5pp
-10%
-8%
Sub-total
51%
7pp
47%
3pp
0%
10%
104%
6pp
100%
3pp
8%
13%
24%
3pp
24%
2pp
2%
5%
24%
3pp
24%
2pp
2%
5%