China Business Report (up to 3/22/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
21%
3pp
29%
5pp
9%
33%
84%
8pp
84%
7pp
8%
-1%
21%
5pp
21%
4pp
1%
7%
21%
5pp
21%
4pp
1%
7%
GW
19%
4pp
26%
6pp
4%
23%
91%
7pp
87%
5pp
0%
-8%
43%
7pp
41%
6pp
-8%
-4%
43%
7pp
41%
6pp
-8%
-4%
GJ
-25%
-1pp
-32%
-5pp
21%
4%
124%
7pp
122%
5pp
16%
19%
2%
1pp
2%
1pp
-6%
-5%
2%
1pp
2%
1pp
-6%
-5%
BS
68%
27pp
88%
30pp
-48%
39%
13%
13pp
11%
11pp
31%
13%
-53%
-2pp
-54%
-3pp
11%
3%
-53%
-2pp
-54%
-3pp
11%
3%
GL
25%
29pp
25%
29pp
-53%
-32%
131%
14pp
131%
14pp
-13%
14%
4%
2pp
4%
2pp
-30%
-7%
4%
2pp
4%
2pp
-30%
-7%
BM
64%
9pp
53%
5pp
8%
108%
65%
8pp
53%
5pp
-4%
-12%
31%
7pp
28%
6pp
-2%
11%
31%
7pp
28%
6pp
-2%
11%
EM
148%
-10pp
148%
-10pp
-21%
217%
-49%
-13pp
-49%
-13pp
28%
-26%
3%
-7pp
3%
-7pp
42%
26%
3%
-7pp
3%
-7pp
42%
26%
EW
124%
10pp
124%
10pp
51%
72%
98%
4pp
99%
4pp
15%
68%
67%
4pp
67%
4pp
22%
46%
67%
4pp
67%
4pp
22%
46%
EB
1000%
45pp
1000%
45pp
1000%
1000%
1000%
44pp
1000%
44pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
ALL Brand
23%
5pp
30%
7pp
1%
31%
84%
8pp
82%
6pp
8%
-4%
22%
5pp
21%
4pp
-1%
4%
22%
5pp
21%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
2%
5pp
2%
4pp
-7%
25%
109%
7pp
100%
3pp
6%
17%
14%
4pp
11%
2pp
1%
8%
14%
4pp
11%
2pp
1%
8%
Shendong
19%
4pp
10%
-1pp
17%
22%
219%
12pp
214%
8pp
43%
26%
28%
5pp
23%
2pp
4%
1%
28%
5pp
23%
2pp
4%
1%
Northern China
23%
9pp
30%
10pp
12%
10%
98%
7pp
102%
6pp
5%
6%
26%
7pp
27%
6pp
2%
6%
26%
7pp
27%
6pp
2%
6%
Eastern China
9%
10pp
12%
9pp
8%
12%
75%
9pp
89%
11pp
14%
19%
17%
3pp
15%
2pp
-10%
-7%
17%
3pp
15%
2pp
-10%
-7%
Western China
61%
5pp
99%
13pp
16%
38%
172%
5pp
230%
12pp
10%
21%
44%
2pp
50%
4pp
-17%
-9%
44%
2pp
50%
4pp
-17%
-9%
E-shop
80%
5pp
80%
5pp
9%
63%
26%
3pp
26%
3pp
-7%
17%
24%
4pp
24%
4pp
-2%
10%
24%
4pp
24%
4pp
-2%
10%
China total
23%
5pp
30%
7pp
1%
31%
84%
8pp
82%
6pp
8%
-4%
22%
5pp
21%
4pp
-1%
4%
22%
5pp
21%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
30%
12pp
30%
12pp
-31%
16%
139%
10pp
139%
10pp
-1%
1%
8%
7pp
8%
7pp
-1%
5%
8%
7pp
8%
7pp
-1%
5%
Shendong
-3%
3pp
-3%
3pp
29%
9%
191%
14pp
191%
14pp
58%
29%
13%
4pp
13%
4pp
2%
-1%
13%
4pp
13%
4pp
2%
-1%
Northern China
81%
19pp
81%
19pp
18%
20%
153%
12pp
153%
12pp
10%
16%
25%
13pp
25%
13pp
0%
15%
25%
13pp
25%
13pp
0%
15%
Eastern China
4%
18pp
4%
18pp
5%
-25%
137%
12pp
137%
12pp
-1%
8%
9%
2pp
9%
2pp
-17%
-8%
9%
2pp
9%
2pp
-17%
-8%
Western China
390%
23pp
390%
23pp
36%
65%
474%
18pp
474%
18pp
34%
63%
41%
3pp
41%
3pp
-24%
-11%
41%
3pp
41%
3pp
-24%
-11%
E-shop
80%
5pp
80%
5pp
9%
63%
26%
3pp
26%
3pp
-7%
17%
24%
4pp
24%
4pp
-2%
10%
24%
4pp
24%
4pp
-2%
10%
Sub-total
60%
10pp
60%
10pp
-2%
25%
84%
9pp
84%
9pp
7%
-21%
19%
5pp
19%
5pp
-4%
7%
19%
5pp
19%
5pp
-4%
7%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
-7%
2pp
-12%
-1pp
9%
28%
98%
6pp
81%
0pp
7%
22%
17%
3pp
14%
1pp
1%
9%
17%
3pp
14%
1pp
1%
9%
Shendong
65%
4pp
62%
2pp
0%
48%
259%
8pp
279%
6pp
12%
19%
47%
5pp
47%
3pp
3%
0%
47%
5pp
47%
3pp
3%
0%
Northern China
-4%
3pp
-5%
2pp
9%
2%
78%
4pp
77%
3pp
2%
2%
26%
3pp
28%
3pp
1%
1%
26%
3pp
28%
3pp
1%
1%
Eastern China
13%
2pp
24%
5pp
16%
48%
31%
7pp
32%
4pp
19%
16%
25%
3pp
26%
2pp
-3%
-4%
25%
3pp
26%
2pp
-3%
-4%
Western China
-13%
3pp
-6%
5pp
13%
9%
83%
0pp
111%
6pp
1%
-1%
46%
1pp
62%
5pp
-9%
-7%
46%
1pp
62%
5pp
-9%
-7%
Sub-total
-2%
3pp
-2%
2pp
10%
23%
85%
6pp
80%
3pp
6%
11%
25%
3pp
25%
2pp
2%
5%
25%
3pp
25%
2pp
2%
5%