China Business Report (up to 3/23/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
-12%
11pp
-13%
8pp
41%
-20%
81%
8pp
81%
7pp
8%
0%
21%
5pp
21%
4pp
1%
7%
21%
5pp
21%
4pp
1%
7%
GW
-34%
12pp
-36%
9pp
33%
-45%
88%
6pp
84%
5pp
-1%
-7%
42%
7pp
41%
6pp
-8%
-4%
42%
7pp
41%
6pp
-8%
-4%
GJ
-10%
6pp
-15%
2pp
32%
17%
114%
6pp
111%
4pp
16%
19%
1%
1pp
1%
1pp
-5%
-5%
1%
1pp
1%
1pp
-5%
-5%
BS
-24%
22pp
-21%
22pp
-20%
-45%
0%
7pp
-3%
6pp
26%
14%
-54%
-3pp
-55%
-4pp
10%
3%
-54%
-3pp
-55%
-4pp
10%
3%
GL
41%
23pp
41%
23pp
-35%
5%
124%
14pp
124%
14pp
-11%
12%
4%
2pp
4%
2pp
-29%
-7%
4%
2pp
4%
2pp
-29%
-7%
BM
-62%
11pp
-68%
3pp
15%
-52%
61%
8pp
50%
5pp
-5%
-10%
31%
7pp
28%
6pp
-2%
11%
31%
7pp
28%
6pp
-2%
11%
EM
-75%
-4pp
-75%
-5pp
35%
-71%
-49%
-13pp
-49%
-14pp
27%
-26%
3%
-7pp
2%
-8pp
41%
26%
3%
-7pp
2%
-8pp
41%
26%
EW
-34%
18pp
-34%
18pp
38%
-63%
94%
4pp
94%
4pp
15%
66%
66%
4pp
66%
4pp
22%
46%
66%
4pp
66%
4pp
22%
46%
EB
1000%
43pp
1000%
43pp
1000%
1000%
1000%
43pp
1000%
43pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
ALL Brand
-19%
13pp
-21%
10pp
39%
-28%
81%
8pp
79%
6pp
8%
-3%
22%
5pp
21%
4pp
-1%
4%
22%
5pp
21%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
-7%
3pp
-5%
3pp
-2%
15%
102%
7pp
95%
3pp
6%
17%
14%
4pp
11%
2pp
1%
8%
14%
4pp
11%
2pp
1%
8%
Shendong
18%
8pp
13%
4pp
23%
17%
208%
11pp
202%
8pp
41%
26%
28%
5pp
23%
2pp
4%
1%
28%
5pp
23%
2pp
4%
1%
Northern China
14%
8pp
24%
10pp
8%
4%
94%
7pp
99%
7pp
5%
6%
26%
7pp
27%
6pp
2%
6%
26%
7pp
27%
6pp
2%
6%
Eastern China
14%
9pp
17%
8pp
16%
10%
70%
8pp
83%
10pp
13%
18%
16%
3pp
15%
1pp
-10%
-7%
16%
3pp
15%
1pp
-10%
-7%
Western China
98%
-2pp
149%
8pp
12%
81%
168%
4pp
226%
12pp
11%
24%
44%
2pp
51%
4pp
-16%
-8%
44%
2pp
51%
4pp
-16%
-8%
E-shop
-78%
8pp
-78%
8pp
16%
-82%
25%
3pp
25%
3pp
-7%
16%
23%
4pp
23%
4pp
-2%
10%
23%
4pp
23%
4pp
-2%
10%
China total
-19%
13pp
-21%
10pp
39%
-28%
81%
8pp
79%
6pp
8%
-3%
22%
5pp
21%
4pp
-1%
4%
22%
5pp
21%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
15%
8pp
15%
8pp
-15%
13%
132%
10pp
132%
10pp
0%
2%
8%
7pp
8%
7pp
0%
5%
8%
7pp
8%
7pp
0%
5%
Shendong
4%
10pp
4%
10pp
42%
17%
179%
13pp
179%
13pp
56%
29%
13%
5pp
13%
5pp
2%
-1%
13%
5pp
13%
5pp
2%
-1%
Northern China
68%
14pp
68%
14pp
11%
15%
148%
13pp
148%
13pp
10%
16%
26%
13pp
26%
13pp
0%
15%
26%
13pp
26%
13pp
0%
15%
Eastern China
24%
15pp
24%
15pp
16%
-10%
127%
11pp
127%
11pp
-4%
6%
9%
2pp
9%
2pp
-17%
-8%
9%
2pp
9%
2pp
-17%
-8%
Western China
541%
12pp
541%
12pp
36%
163%
481%
18pp
481%
18pp
34%
67%
42%
3pp
42%
3pp
-24%
-10%
42%
3pp
42%
3pp
-24%
-10%
E-shop
-78%
8pp
-78%
8pp
16%
-82%
25%
3pp
25%
3pp
-7%
16%
23%
4pp
23%
4pp
-2%
10%
23%
4pp
23%
4pp
-2%
10%
Sub-total
-28%
16pp
-28%
16pp
49%
-52%
82%
9pp
82%
9pp
7%
-20%
19%
5pp
19%
5pp
-3%
7%
19%
5pp
19%
5pp
-3%
7%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
-14%
1pp
-16%
-1pp
4%
15%
92%
6pp
76%
0pp
7%
22%
16%
3pp
13%
1pp
1%
9%
16%
3pp
13%
1pp
1%
9%
Shendong
45%
4pp
47%
3pp
-8%
18%
250%
8pp
268%
6pp
12%
20%
47%
5pp
47%
3pp
3%
0%
47%
5pp
47%
3pp
3%
0%
Northern China
-7%
5pp
-3%
5pp
8%
-2%
75%
4pp
74%
3pp
2%
2%
26%
3pp
28%
3pp
1%
1%
26%
3pp
28%
3pp
1%
1%
Eastern China
7%
5pp
9%
3pp
18%
25%
29%
7pp
30%
4pp
19%
16%
24%
3pp
26%
2pp
-2%
-4%
24%
3pp
26%
2pp
-2%
-4%
Western China
-5%
3pp
1%
5pp
9%
15%
77%
0pp
103%
6pp
2%
0%
45%
1pp
61%
5pp
-9%
-7%
45%
1pp
61%
5pp
-9%
-7%
Sub-total
-6%
3pp
-5%
2pp
7%
12%
80%
5pp
76%
2pp
6%
11%
25%
3pp
25%
2pp
2%
6%
25%
3pp
25%
2pp
2%
6%