China Business Report (up to 3/28/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
34%
6pp
34%
5pp
11%
0%
73%
8pp
72%
6pp
10%
-2%
22%
5pp
22%
4pp
2%
6%
22%
5pp
22%
4pp
2%
6%
GW
38%
4pp
38%
3pp
2%
-8%
78%
6pp
76%
4pp
1%
-10%
43%
7pp
42%
5pp
-7%
-4%
43%
7pp
42%
5pp
-7%
-4%
GJ
53%
9pp
41%
3pp
25%
20%
106%
7pp
99%
4pp
19%
19%
4%
1pp
4%
1pp
-5%
-4%
4%
1pp
4%
1pp
-5%
-4%
BS
-17%
12pp
-19%
10pp
-6%
-35%
-7%
8pp
-10%
6pp
20%
-2%
-53%
-2pp
-54%
-3pp
9%
1%
-53%
-2pp
-54%
-3pp
9%
1%
GL
88%
18pp
88%
18pp
0%
27%
127%
15pp
127%
15pp
-7%
19%
8%
2pp
8%
2pp
-28%
-5%
8%
2pp
8%
2pp
-28%
-5%
BM
8%
2pp
3%
0pp
1%
8%
45%
6pp
36%
4pp
-3%
-9%
29%
7pp
26%
6pp
-1%
10%
29%
7pp
26%
6pp
-1%
10%
EM
-47%
-6pp
-48%
-7pp
26%
-38%
-49%
-11pp
-49%
-12pp
27%
-30%
-4%
-7pp
-4%
-7pp
42%
17%
-4%
-7pp
-4%
-7pp
42%
17%
EW
158%
9pp
158%
9pp
20%
87%
119%
6pp
119%
6pp
16%
75%
76%
4pp
76%
4pp
21%
51%
76%
4pp
76%
4pp
21%
51%
EB
1000%
38pp
1000%
38pp
1000%
1000%
1000%
42pp
1000%
42pp
1000%
1000%
1000%
46pp
1000%
46pp
1000%
1000%
1000%
46pp
1000%
46pp
1000%
1000%
ALL Brand
34%
6pp
34%
5pp
11%
-1%
73%
8pp
71%
6pp
10%
-5%
23%
5pp
23%
4pp
0%
4%
23%
5pp
23%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
39%
4pp
38%
2pp
0%
13%
93%
6pp
87%
3pp
5%
16%
16%
4pp
13%
2pp
1%
8%
16%
4pp
13%
2pp
1%
8%
Shendong
114%
13pp
90%
4pp
27%
23%
199%
12pp
186%
7pp
38%
26%
32%
6pp
26%
2pp
5%
1%
32%
6pp
26%
2pp
5%
1%
Northern China
31%
7pp
39%
8pp
2%
12%
86%
7pp
93%
7pp
4%
8%
28%
7pp
29%
6pp
2%
6%
28%
7pp
29%
6pp
2%
6%
Eastern China
61%
9pp
67%
9pp
12%
11%
76%
8pp
88%
10pp
13%
18%
20%
3pp
19%
2pp
-10%
-6%
20%
3pp
19%
2pp
-10%
-6%
Western China
120%
0pp
168%
10pp
2%
30%
166%
4pp
224%
12pp
8%
25%
48%
2pp
56%
4pp
-16%
-7%
48%
2pp
56%
4pp
-16%
-7%
E-shop
-2%
1pp
-2%
1pp
4%
-4%
16%
2pp
16%
2pp
-3%
10%
21%
4pp
21%
4pp
-1%
9%
21%
4pp
21%
4pp
-1%
9%
China total
34%
6pp
34%
5pp
11%
-1%
73%
8pp
71%
6pp
10%
-5%
23%
5pp
23%
4pp
0%
4%
23%
5pp
23%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
64%
8pp
64%
8pp
3%
14%
123%
9pp
123%
9pp
2%
4%
10%
7pp
10%
7pp
0%
5%
10%
7pp
10%
7pp
0%
5%
Shendong
54%
13pp
54%
13pp
17%
7%
155%
13pp
155%
13pp
45%
23%
15%
5pp
15%
5pp
2%
-1%
15%
5pp
15%
5pp
2%
-1%
Northern China
71%
12pp
71%
12pp
8%
18%
140%
12pp
140%
12pp
10%
16%
29%
13pp
29%
13pp
1%
14%
29%
13pp
29%
13pp
1%
14%
Eastern China
95%
12pp
95%
12pp
8%
1%
134%
11pp
134%
11pp
0%
8%
14%
2pp
14%
2pp
-17%
-8%
14%
2pp
14%
2pp
-17%
-8%
Western China
480%
8pp
480%
8pp
13%
91%
499%
16pp
499%
16pp
29%
72%
52%
3pp
52%
3pp
-24%
-8%
52%
3pp
52%
3pp
-24%
-8%
E-shop
-2%
1pp
-2%
1pp
4%
-4%
16%
2pp
16%
2pp
-3%
10%
21%
4pp
21%
4pp
-1%
9%
21%
4pp
21%
4pp
-1%
9%
Sub-total
36%
7pp
35%
7pp
13%
-15%
71%
8pp
71%
8pp
10%
-22%
20%
5pp
20%
5pp
-2%
6%
20%
5pp
20%
5pp
-2%
6%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
30%
2pp
25%
-1pp
-1%
13%
84%
5pp
70%
0pp
5%
20%
18%
3pp
15%
1pp
1%
9%
18%
3pp
15%
1pp
1%
9%
Shendong
212%
9pp
206%
4pp
19%
38%
265%
8pp
279%
6pp
15%
25%
52%
5pp
52%
3pp
3%
1%
52%
5pp
52%
3pp
3%
1%
Northern China
15%
4pp
20%
5pp
0%
9%
67%
4pp
68%
3pp
2%
4%
27%
3pp
29%
3pp
1%
1%
27%
3pp
29%
3pp
1%
1%
Eastern China
34%
7pp
32%
4pp
11%
13%
35%
7pp
34%
4pp
17%
15%
26%
3pp
27%
2pp
-2%
-3%
26%
3pp
27%
2pp
-2%
-3%
Western China
26%
2pp
37%
5pp
4%
-5%
71%
1pp
95%
6pp
2%
-1%
45%
1pp
62%
5pp
-8%
-7%
45%
1pp
62%
5pp
-8%
-7%
Sub-total
33%
4pp
31%
2pp
1%
11%
76%
5pp
72%
2pp
5%
12%
26%
3pp
26%
2pp
2%
6%
26%
3pp
26%
2pp
2%
6%