China Business Report (up to 3/30/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
98%
5pp
110%
7pp
-13%
25%
70%
8pp
70%
6pp
8%
0%
22%
5pp
22%
4pp
2%
7%
22%
5pp
22%
4pp
2%
7%
GW
196%
1pp
227%
5pp
-33%
70%
78%
6pp
76%
4pp
0%
-8%
44%
7pp
42%
6pp
-7%
-4%
44%
7pp
42%
6pp
-7%
-4%
GJ
179%
10pp
208%
13pp
6%
35%
106%
7pp
101%
5pp
19%
20%
5%
1pp
5%
1pp
-4%
-3%
5%
1pp
5%
1pp
-4%
-3%
BS
67%
13pp
83%
13pp
-8%
-21%
-5%
8pp
-8%
6pp
19%
-3%
-52%
-2pp
-54%
-4pp
8%
0%
-52%
-2pp
-54%
-4pp
8%
0%
GL
65%
14pp
67%
15pp
6%
6%
118%
15pp
118%
15pp
-6%
17%
8%
3pp
8%
3pp
-28%
-5%
8%
3pp
8%
3pp
-28%
-5%
BM
203%
7pp
187%
4pp
-5%
59%
46%
7pp
37%
4pp
-2%
-8%
30%
7pp
27%
5pp
-1%
10%
30%
7pp
27%
5pp
-1%
10%
EM
523%
-19pp
523%
-19pp
7%
803%
-45%
-11pp
-45%
-11pp
27%
-27%
-3%
-7pp
-3%
-7pp
41%
18%
-3%
-7pp
-3%
-7pp
41%
18%
EW
17354%
30pp
17354%
30pp
-93%
2419%
126%
6pp
126%
6pp
16%
79%
78%
4pp
78%
4pp
20%
53%
78%
4pp
78%
4pp
20%
53%
EB
1000%
45pp
1000%
45pp
1000%
1000%
1000%
42pp
1000%
42pp
1000%
1000%
1000%
46pp
1000%
46pp
1000%
1000%
1000%
46pp
1000%
46pp
1000%
1000%
ALL Brand
119%
4pp
133%
6pp
-18%
34%
71%
7pp
69%
6pp
8%
-3%
24%
5pp
23%
4pp
0%
4%
24%
5pp
23%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
154%
11pp
151%
7pp
8%
18%
92%
6pp
86%
3pp
5%
16%
16%
4pp
14%
2pp
1%
8%
16%
4pp
14%
2pp
1%
8%
Shendong
278%
14pp
250%
7pp
-10%
7%
190%
12pp
177%
7pp
34%
24%
32%
6pp
27%
2pp
4%
1%
32%
6pp
27%
2pp
4%
1%
Northern China
11%
7pp
18%
9pp
-6%
-1%
75%
6pp
81%
7pp
3%
8%
27%
7pp
28%
6pp
1%
7%
27%
7pp
28%
6pp
1%
7%
Eastern China
65%
10pp
75%
10pp
-1%
1%
72%
8pp
83%
10pp
11%
16%
20%
3pp
19%
2pp
-9%
-6%
20%
3pp
19%
2pp
-9%
-6%
Western China
117%
-1pp
166%
9pp
-10%
29%
155%
3pp
210%
11pp
7%
24%
48%
2pp
57%
4pp
-16%
-7%
48%
2pp
57%
4pp
-16%
-7%
E-shop
325%
-1pp
325%
-1pp
-16%
335%
20%
2pp
20%
2pp
-3%
13%
22%
4pp
22%
4pp
-1%
10%
22%
4pp
22%
4pp
-1%
10%
China total
119%
4pp
133%
6pp
-18%
34%
71%
7pp
69%
6pp
8%
-3%
24%
5pp
23%
4pp
0%
4%
24%
5pp
23%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
215%
16pp
215%
16pp
7%
29%
120%
9pp
120%
9pp
2%
6%
11%
7pp
11%
7pp
0%
5%
11%
7pp
11%
7pp
0%
5%
Shendong
191%
15pp
191%
15pp
-29%
-18%
146%
13pp
146%
13pp
37%
19%
16%
5pp
16%
5pp
1%
-2%
16%
5pp
16%
5pp
1%
-2%
Northern China
60%
12pp
60%
12pp
3%
17%
124%
12pp
124%
12pp
8%
17%
29%
13pp
29%
13pp
0%
15%
29%
13pp
29%
13pp
0%
15%
Eastern China
95%
12pp
95%
12pp
-5%
-1%
125%
11pp
125%
11pp
-1%
6%
14%
2pp
14%
2pp
-17%
-8%
14%
2pp
14%
2pp
-17%
-8%
Western China
630%
2pp
630%
2pp
-4%
84%
487%
15pp
487%
15pp
26%
72%
54%
3pp
54%
3pp
-24%
-7%
54%
3pp
54%
3pp
-24%
-7%
E-shop
325%
-1pp
325%
-1pp
-16%
335%
20%
2pp
20%
2pp
-3%
13%
22%
4pp
22%
4pp
-1%
10%
22%
4pp
22%
4pp
-1%
10%
Sub-total
207%
4pp
207%
4pp
-21%
60%
72%
8pp
72%
8pp
9%
-19%
21%
5pp
21%
5pp
-2%
6%
21%
5pp
21%
5pp
-2%
6%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
136%
9pp
123%
3pp
8%
15%
82%
5pp
69%
0pp
5%
19%
18%
3pp
15%
1pp
1%
9%
18%
3pp
15%
1pp
1%
9%
Shendong
443%
12pp
473%
8pp
20%
58%
258%
8pp
270%
5pp
14%
26%
53%
5pp
53%
3pp
3%
1%
53%
5pp
53%
3pp
3%
1%
Northern China
-10%
4pp
-8%
4pp
-10%
-10%
56%
4pp
58%
3pp
1%
4%
25%
3pp
28%
3pp
1%
1%
25%
3pp
28%
3pp
1%
1%
Eastern China
40%
7pp
45%
6pp
0%
-1%
32%
7pp
32%
4pp
15%
14%
25%
3pp
27%
3pp
-2%
-3%
25%
3pp
27%
3pp
-2%
-3%
Western China
17%
4pp
26%
6pp
0%
-3%
63%
1pp
84%
6pp
3%
-2%
44%
1pp
60%
5pp
-7%
-7%
44%
1pp
60%
5pp
-7%
-7%
Sub-total
61%
7pp
57%
4pp
-5%
2%
70%
5pp
67%
2pp
4%
11%
26%
3pp
26%
2pp
2%
6%
26%
3pp
26%
2pp
2%
6%