China Business Report (up to 4/2/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
81%
7pp
86%
7pp
-7%
4%
56%
9pp
54%
7pp
3%
-15%
56%
9pp
54%
7pp
3%
-15%
23%
5pp
23%
4pp
1%
6%
GW
111%
4pp
111%
3pp
-19%
10%
51%
7pp
41%
2pp
-5%
-24%
51%
7pp
41%
2pp
-5%
-24%
45%
7pp
43%
5pp
-8%
-4%
GJ
220%
8pp
237%
9pp
7%
29%
264%
4pp
267%
4pp
8%
34%
264%
4pp
267%
4pp
8%
34%
8%
2pp
7%
1pp
-5%
-3%
BS
37%
14pp
32%
11pp
12%
-13%
1%
7pp
-13%
1pp
25%
-3%
1%
7pp
-13%
1pp
25%
-3%
-52%
-2pp
-53%
-3pp
8%
0%
GL
118%
15pp
118%
15pp
9%
50%
205%
18pp
205%
18pp
16%
107%
205%
18pp
205%
18pp
16%
107%
10%
3pp
10%
3pp
-27%
-4%
BM
67%
4pp
47%
-2pp
-4%
-20%
-6%
2pp
-18%
-5pp
-3%
-48%
-6%
2pp
-18%
-5pp
-3%
-48%
30%
7pp
26%
5pp
-1%
9%
EM
166%
-18pp
166%
-18pp
-2%
308%
56%
-16pp
56%
-16pp
-3%
132%
56%
-16pp
56%
-16pp
-3%
132%
-2%
-7pp
-2%
-8pp
40%
20%
EW
112%
-19pp
112%
-19pp
-34%
331%
-12%
-22pp
-12%
-22pp
-31%
94%
-12%
-22pp
-12%
-22pp
-31%
94%
75%
3pp
76%
3pp
18%
55%
EB
1000%
48pp
1000%
48pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
46pp
1000%
46pp
1000%
1000%
ALL Brand
89%
5pp
92%
5pp
-9%
6%
56%
8pp
51%
5pp
2%
-17%
56%
8pp
51%
5pp
2%
-17%
25%
5pp
24%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
196%
10pp
193%
7pp
6%
20%
222%
10pp
214%
7pp
6%
24%
222%
10pp
214%
7pp
6%
24%
19%
4pp
16%
2pp
1%
8%
Shendong
296%
11pp
293%
8pp
5%
24%
448%
13pp
421%
8pp
31%
58%
448%
13pp
421%
8pp
31%
58%
35%
6pp
29%
2pp
4%
1%
Northern China
30%
6pp
36%
7pp
-5%
9%
35%
7pp
40%
7pp
0%
17%
35%
7pp
40%
7pp
0%
17%
27%
7pp
29%
6pp
1%
7%
Eastern China
70%
9pp
79%
10pp
5%
13%
74%
9pp
83%
10pp
8%
19%
74%
9pp
83%
10pp
8%
19%
21%
3pp
20%
2pp
-9%
-6%
Western China
34%
1pp
61%
10pp
-9%
-22%
-24%
4pp
-12%
10pp
-3%
-53%
-24%
4pp
-12%
10pp
-3%
-53%
47%
2pp
56%
4pp
-16%
-8%
E-shop
58%
-3pp
58%
-3pp
-17%
70%
-27%
-6pp
-27%
-6pp
-14%
-17%
-27%
-6pp
-27%
-6pp
-14%
-17%
21%
4pp
21%
4pp
-2%
10%
China total
89%
5pp
92%
5pp
-9%
6%
56%
8pp
51%
5pp
2%
-17%
56%
8pp
51%
5pp
2%
-17%
25%
5pp
24%
4pp
0%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
226%
16pp
226%
16pp
7%
21%
237%
16pp
237%
16pp
8%
16%
237%
16pp
237%
16pp
8%
16%
13%
7pp
13%
7pp
0%
5%
Shendong
225%
13pp
225%
13pp
-1%
10%
279%
12pp
279%
12pp
28%
45%
279%
12pp
279%
12pp
28%
45%
18%
5pp
18%
5pp
2%
-2%
Northern China
61%
11pp
61%
11pp
5%
23%
53%
10pp
53%
10pp
11%
27%
53%
10pp
53%
10pp
11%
27%
30%
13pp
30%
13pp
1%
15%
Eastern China
98%
11pp
98%
11pp
9%
12%
119%
11pp
119%
11pp
15%
25%
119%
11pp
119%
11pp
15%
25%
15%
3pp
15%
3pp
-16%
-7%
Western China
425%
1pp
425%
1pp
-9%
67%
228%
2pp
228%
2pp
-9%
43%
228%
2pp
228%
2pp
-9%
43%
57%
3pp
57%
3pp
-24%
-7%
E-shop
58%
-3pp
58%
-3pp
-17%
70%
-27%
-6pp
-27%
-6pp
-14%
-17%
-27%
-6pp
-27%
-6pp
-14%
-17%
21%
4pp
21%
4pp
-2%
10%
Sub-total
106%
5pp
106%
5pp
-9%
11%
42%
6pp
42%
6pp
5%
-22%
42%
6pp
42%
6pp
5%
-22%
22%
5pp
22%
5pp
-3%
6%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
187%
8pp
177%
4pp
6%
19%
216%
8pp
201%
3pp
5%
27%
216%
8pp
201%
3pp
5%
27%
21%
3pp
17%
1pp
1%
9%
Shendong
396%
7pp
494%
10pp
4%
39%
789%
13pp
1026%
16pp
25%
77%
789%
13pp
1026%
16pp
25%
77%
56%
6pp
57%
3pp
3%
1%
Northern China
15%
4pp
19%
4pp
-10%
2%
25%
5pp
29%
5pp
-7%
11%
25%
5pp
29%
5pp
-7%
11%
26%
4pp
28%
3pp
1%
1%
Eastern China
45%
6pp
50%
5pp
-1%
10%
36%
8pp
32%
4pp
-1%
6%
36%
8pp
32%
4pp
-1%
6%
26%
3pp
28%
3pp
-2%
-3%
Western China
-22%
6pp
-19%
6pp
1%
-43%
-51%
8pp
-52%
5pp
6%
-66%
-51%
8pp
-52%
5pp
6%
-66%
40%
1pp
55%
5pp
-6%
-10%
Sub-total
75%
7pp
73%
4pp
-7%
-1%
69%
8pp
65%
4pp
-7%
-10%
69%
8pp
27%
4pp
-7%
-10%
27%
3pp
27%
2pp
2%
5%