China Business Report (up to 4/12/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
13%
4pp
16%
5pp
-12%
12%
57%
6pp
60%
6pp
-4%
8%
57%
6pp
60%
6pp
-4%
8%
26%
5pp
26%
4pp
1%
6%
GW
33%
-2pp
34%
-2pp
-20%
43%
80%
3pp
82%
3pp
-14%
13%
80%
3pp
82%
3pp
-14%
13%
48%
7pp
47%
5pp
-8%
-2%
GJ
64%
29pp
76%
25pp
46%
19%
190%
9pp
187%
7pp
13%
24%
190%
9pp
187%
7pp
13%
24%
16%
3pp
15%
2pp
-4%
-2%
BS
-55%
-5pp
-54%
-3pp
-22%
55%
-6%
15pp
-4%
14pp
27%
-9%
-6%
15pp
-4%
14pp
27%
-9%
-49%
-1pp
-50%
-2pp
10%
-1%
GL
237%
20pp
237%
20pp
-35%
128%
135%
18pp
135%
18pp
13%
53%
135%
18pp
135%
18pp
13%
53%
16%
4pp
16%
4pp
-25%
-1%
BM
104%
-6pp
107%
-5pp
-15%
98%
85%
4pp
65%
-1pp
-3%
2%
85%
4pp
65%
-1pp
-3%
2%
35%
7pp
31%
5pp
-2%
9%
EM
11%
-3pp
13%
-3pp
-24%
20%
12%
-2pp
12%
-2pp
17%
17%
12%
-2pp
12%
-2pp
17%
17%
-1%
-7pp
-1%
-7pp
38%
19%
EW
463%
-1pp
463%
-1pp
6%
494%
261%
-4pp
261%
-4pp
-7%
326%
261%
-4pp
261%
-4pp
-7%
326%
87%
3pp
87%
3pp
15%
68%
EB
-26100%
53pp
-26100%
53pp
-55100%
-55100%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
ALL Brand
27%
1pp
33%
3pp
-14%
32%
67%
5pp
70%
5pp
-5%
10%
67%
5pp
70%
5pp
-5%
10%
28%
5pp
28%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
62%
7pp
70%
8pp
16%
19%
136%
9pp
135%
7pp
5%
12%
136%
9pp
135%
7pp
5%
12%
24%
5pp
21%
3pp
1%
8%
Shendong
42%
19pp
76%
23pp
39%
25%
144%
6pp
164%
9pp
13%
24%
144%
6pp
164%
9pp
13%
24%
40%
6pp
36%
3pp
5%
2%
Northern China
-11%
8pp
-12%
5pp
3%
6%
32%
6pp
34%
6pp
-3%
14%
32%
6pp
34%
6pp
-3%
14%
28%
7pp
29%
6pp
1%
7%
Eastern China
5%
10pp
14%
12pp
2%
21%
30%
8pp
38%
9pp
10%
15%
30%
8pp
38%
9pp
10%
15%
21%
4pp
21%
3pp
-7%
-3%
Western China
0%
13pp
3%
12pp
5%
-22%
51%
1pp
73%
8pp
-5%
-1%
51%
1pp
73%
8pp
-5%
-1%
50%
2pp
60%
4pp
-15%
-6%
E-shop
63%
-8pp
63%
-8pp
-23%
101%
49%
-1pp
49%
-1pp
-11%
55%
49%
-1pp
49%
-1pp
-11%
55%
24%
3pp
24%
3pp
-3%
14%
China total
27%
1pp
33%
3pp
-14%
32%
67%
5pp
70%
5pp
-5%
10%
67%
5pp
70%
5pp
-5%
10%
28%
5pp
28%
4pp
-1%
4%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
161%
12pp
161%
12pp
43%
48%
161%
14pp
161%
14pp
9%
15%
161%
14pp
161%
14pp
9%
15%
20%
8pp
20%
8pp
0%
6%
Shendong
104%
36pp
104%
36pp
83%
64%
128%
11pp
128%
11pp
34%
33%
128%
11pp
128%
11pp
34%
33%
23%
6pp
23%
6pp
4%
0%
Northern China
5%
19pp
5%
19pp
14%
15%
52%
12pp
52%
12pp
7%
24%
52%
12pp
52%
12pp
7%
24%
32%
13pp
32%
13pp
1%
15%
Eastern China
46%
14pp
46%
14pp
-16%
61%
64%
11pp
64%
11pp
13%
20%
64%
11pp
64%
11pp
13%
20%
19%
4pp
19%
4pp
-13%
-5%
Western China
0%
20pp
0%
20pp
5%
-41%
204%
2pp
204%
2pp
-7%
31%
204%
2pp
204%
2pp
-7%
31%
65%
3pp
65%
3pp
-24%
-5%
E-shop
63%
-8pp
63%
-8pp
-23%
101%
49%
-1pp
49%
-1pp
-11%
55%
49%
-1pp
49%
-1pp
-11%
55%
24%
3pp
24%
3pp
-3%
14%
Sub-total
58%
3pp
58%
3pp
-16%
64%
80%
6pp
80%
6pp
-4%
16%
80%
6pp
80%
6pp
-4%
16%
26%
5pp
26%
5pp
-3%
7%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
34%
5pp
31%
2pp
7%
9%
128%
8pp
121%
4pp
4%
12%
128%
8pp
121%
4pp
4%
12%
26%
4pp
22%
1pp
1%
9%
Shendong
3%
-1pp
31%
8pp
-20%
-24%
162%
0pp
261%
12pp
-15%
9%
162%
0pp
261%
12pp
-15%
9%
61%
5pp
66%
4pp
0%
1%
Northern China
-18%
0pp
-24%
-3pp
-4%
1%
23%
3pp
23%
2pp
-9%
8%
23%
3pp
23%
2pp
-9%
8%
25%
3pp
27%
3pp
-1%
2%
Eastern China
-18%
7pp
-16%
5pp
15%
-3%
4%
6pp
4%
3pp
4%
5%
4%
6pp
4%
3pp
4%
5%
23%
4pp
25%
3pp
0%
-1%
Western China
0%
3pp
7%
5pp
-1%
3%
4%
4pp
10%
5pp
2%
-14%
4%
4pp
10%
5pp
2%
-14%
40%
1pp
55%
5pp
-5%
-7%
Sub-total
3%
4pp
2%
2pp
0%
1%
57%
6pp
56%
4pp
-5%
4%
57%
6pp
29%
4pp
-5%
4%
29%
4pp
29%
2pp
1%
5%