China Business Report (up to 4/14/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
42%
4pp
50%
6pp
-24%
29%
57%
6pp
61%
6pp
-7%
10%
57%
6pp
61%
6pp
-7%
10%
26%
5pp
26%
4pp
0%
7%
GW
88%
4pp
100%
6pp
-45%
65%
83%
3pp
87%
4pp
-20%
18%
83%
3pp
87%
4pp
-20%
18%
49%
7pp
48%
5pp
-9%
-1%
GJ
62%
16pp
64%
13pp
31%
20%
178%
11pp
177%
8pp
16%
23%
178%
11pp
177%
8pp
16%
23%
17%
3pp
16%
2pp
-4%
-1%
BS
-42%
1pp
-44%
-1pp
-15%
8%
-12%
13pp
-11%
12pp
21%
-8%
-12%
13pp
-11%
12pp
21%
-8%
-49%
-1pp
-50%
-2pp
9%
-1%
GL
151%
18pp
151%
18pp
-20%
64%
134%
18pp
134%
18pp
11%
53%
134%
18pp
134%
18pp
11%
53%
17%
4pp
17%
4pp
-25%
-1%
BM
249%
9pp
256%
9pp
-28%
109%
105%
6pp
87%
1pp
-9%
11%
105%
6pp
87%
1pp
-9%
11%
38%
7pp
33%
5pp
-3%
10%
EM
-236%
-23pp
-236%
-24pp
-197%
-363%
-25%
3pp
-25%
3pp
-35%
-29%
-25%
3pp
-25%
3pp
-35%
-29%
-4%
-7pp
-4%
-7pp
32%
15%
EW
1776%
20pp
1773%
20pp
1%
688%
432%
2pp
432%
2pp
-6%
390%
432%
2pp
432%
2pp
-6%
390%
97%
3pp
97%
3pp
14%
74%
EB
-1400%
1630pp
-1400%
1630pp
-100%
-100%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
ALL Brand
62%
4pp
73%
7pp
-31%
44%
68%
6pp
72%
5pp
-10%
13%
68%
6pp
72%
5pp
-10%
13%
29%
5pp
28%
4pp
-2%
5%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
75%
8pp
77%
6pp
13%
16%
131%
9pp
129%
7pp
6%
13%
131%
9pp
129%
7pp
6%
13%
25%
5pp
22%
3pp
1%
8%
Shendong
81%
14pp
93%
14pp
33%
29%
137%
8pp
157%
10pp
17%
25%
137%
8pp
157%
10pp
17%
25%
40%
6pp
36%
3pp
5%
3%
Northern China
-12%
5pp
-11%
4pp
0%
8%
28%
6pp
30%
6pp
-3%
13%
28%
6pp
30%
6pp
-3%
13%
27%
7pp
29%
6pp
1%
7%
Eastern China
26%
6pp
41%
10pp
10%
31%
31%
8pp
39%
10pp
10%
16%
31%
8pp
39%
10pp
10%
16%
21%
4pp
22%
3pp
-6%
-3%
Western China
28%
8pp
38%
10pp
0%
-1%
50%
2pp
70%
8pp
-5%
0%
50%
2pp
70%
8pp
-5%
0%
50%
2pp
60%
4pp
-15%
-6%
E-shop
243%
8pp
243%
8pp
-44%
189%
71%
1pp
71%
1pp
-20%
67%
71%
1pp
71%
1pp
-20%
67%
27%
4pp
27%
4pp
-5%
15%
China total
62%
4pp
73%
7pp
-31%
44%
68%
6pp
72%
5pp
-10%
13%
68%
6pp
72%
5pp
-10%
13%
29%
5pp
28%
4pp
-2%
5%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
98%
12pp
98%
12pp
22%
20%
153%
13pp
153%
13pp
10%
15%
153%
13pp
153%
13pp
10%
15%
20%
8pp
20%
8pp
0%
6%
Shendong
99%
22pp
99%
22pp
63%
48%
125%
13pp
125%
13pp
40%
37%
125%
13pp
125%
13pp
40%
37%
23%
6pp
23%
6pp
4%
1%
Northern China
7%
10pp
7%
10pp
6%
20%
47%
12pp
47%
12pp
7%
24%
47%
12pp
47%
12pp
7%
24%
32%
13pp
32%
13pp
1%
15%
Eastern China
76%
12pp
76%
12pp
1%
47%
66%
11pp
66%
11pp
13%
22%
66%
11pp
66%
11pp
13%
22%
20%
4pp
20%
4pp
-13%
-4%
Western China
50%
14pp
50%
14pp
1%
-16%
180%
4pp
180%
4pp
-5%
21%
180%
4pp
180%
4pp
-5%
21%
65%
3pp
65%
3pp
-24%
-5%
E-shop
243%
8pp
243%
8pp
-44%
189%
71%
1pp
71%
1pp
-20%
67%
71%
1pp
71%
1pp
-20%
67%
27%
4pp
27%
4pp
-5%
15%
Sub-total
118%
7pp
118%
7pp
-38%
82%
86%
7pp
86%
7pp
-11%
22%
86%
7pp
86%
7pp
-11%
22%
27%
5pp
27%
5pp
-4%
8%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
67%
7pp
65%
3pp
10%
14%
123%
8pp
117%
4pp
5%
12%
123%
8pp
117%
4pp
5%
12%
27%
4pp
23%
1pp
1%
9%
Shendong
63%
3pp
81%
5pp
-7%
3%
150%
0pp
241%
12pp
-15%
7%
150%
0pp
241%
12pp
-15%
7%
61%
5pp
66%
4pp
0%
1%
Northern China
-19%
2pp
-21%
0pp
-3%
1%
19%
3pp
18%
2pp
-8%
8%
19%
3pp
18%
2pp
-8%
8%
25%
3pp
27%
3pp
0%
2%
Eastern China
-4%
1pp
5%
4pp
12%
16%
4%
5pp
5%
3pp
5%
7%
4%
5pp
5%
3pp
5%
7%
23%
4pp
24%
3pp
0%
-1%
Western China
13%
3pp
24%
6pp
0%
10%
6%
4pp
12%
5pp
2%
-11%
6%
4pp
12%
5pp
2%
-11%
40%
1pp
55%
5pp
-5%
-7%
Sub-total
21%
4pp
21%
3pp
1%
8%
54%
6pp
54%
4pp
-5%
4%
54%
6pp
29%
4pp
-5%
4%
29%
4pp
29%
2pp
1%
5%