China Business Report (up to 4/15/2021)
China Brand Product GP, GP margin, ASP and ATV performance by Brand
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GP
GP%
Shop GP
Shop GP%
 
ASP
ATV
GM+GG
34%
4pp
40%
5pp
-20%
28%
55%
6pp
58%
6pp
-7%
10%
55%
6pp
58%
6pp
-7%
10%
26%
5pp
26%
4pp
0%
7%
GW
77%
2pp
88%
5pp
-41%
62%
81%
3pp
85%
4pp
-20%
19%
81%
3pp
85%
4pp
-20%
19%
49%
7pp
48%
6pp
-10%
-1%
GJ
57%
17pp
50%
11pp
31%
22%
170%
10pp
168%
8pp
16%
23%
170%
10pp
168%
8pp
16%
23%
17%
3pp
16%
2pp
-3%
-1%
BS
-30%
2pp
-34%
0pp
1%
25%
-11%
12pp
-11%
11pp
23%
-6%
-11%
12pp
-11%
11pp
23%
-6%
-49%
-1pp
-50%
-2pp
10%
-1%
GL
150%
16pp
150%
16pp
-21%
60%
138%
18pp
138%
18pp
10%
53%
138%
18pp
138%
18pp
10%
53%
18%
4pp
18%
4pp
-25%
0%
BM
180%
7pp
177%
6pp
-23%
130%
101%
6pp
83%
1pp
-9%
10%
101%
6pp
83%
1pp
-9%
10%
37%
7pp
33%
5pp
-3%
10%
EM
-211%
-22pp
-210%
-22pp
-174%
-304%
-25%
1pp
-25%
2pp
-34%
-27%
-25%
1pp
-25%
2pp
-34%
-27%
-4%
-7pp
-4%
-7pp
32%
15%
EW
1491%
17pp
1489%
17pp
0%
631%
409%
2pp
408%
2pp
-6%
373%
409%
2pp
408%
2pp
-6%
373%
97%
3pp
97%
3pp
14%
75%
EB
1000%
48pp
1000%
48pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
50pp
1000%
50pp
1000%
1000%
1000%
47pp
1000%
47pp
1000%
1000%
ALL Brand
52%
3pp
60%
5pp
-26%
43%
66%
5pp
69%
5pp
-10%
13%
66%
5pp
69%
5pp
-10%
13%
29%
5pp
28%
4pp
-2%
5%
China Brand Product GP, GP margin, ASP and ATV performance by Region
 
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
68%
9pp
68%
6pp
15%
22%
126%
9pp
125%
6pp
6%
13%
126%
9pp
125%
6pp
6%
13%
25%
5pp
22%
3pp
1%
8%
Shendong
72%
12pp
75%
10pp
30%
30%
135%
8pp
153%
10pp
17%
26%
135%
8pp
153%
10pp
17%
26%
41%
6pp
36%
3pp
5%
3%
Northern China
-9%
4pp
-8%
4pp
0%
8%
26%
6pp
28%
6pp
-2%
13%
26%
6pp
28%
6pp
-2%
13%
27%
7pp
29%
6pp
1%
7%
Eastern China
20%
6pp
33%
10pp
12%
29%
30%
8pp
39%
10pp
11%
17%
30%
8pp
39%
10pp
11%
17%
21%
4pp
22%
3pp
-6%
-2%
Western China
27%
7pp
38%
9pp
-1%
5%
49%
2pp
68%
8pp
-4%
-1%
49%
2pp
68%
8pp
-4%
-1%
50%
2pp
60%
5pp
-15%
-6%
E-shop
203%
4pp
203%
4pp
-40%
175%
67%
1pp
67%
1pp
-20%
65%
67%
1pp
67%
1pp
-20%
65%
26%
4pp
26%
4pp
-5%
15%
China total
52%
3pp
60%
5pp
-26%
43%
66%
5pp
69%
5pp
-10%
13%
66%
5pp
69%
5pp
-10%
13%
29%
5pp
28%
4pp
-2%
5%
China Brand Product GP, GP margin, ASP and ATV performance by DOS and AD
DOS
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
90%
11pp
90%
11pp
20%
22%
148%
13pp
148%
13pp
11%
15%
148%
13pp
148%
13pp
11%
15%
20%
8pp
20%
8pp
0%
6%
Shendong
67%
18pp
67%
18pp
56%
40%
122%
13pp
122%
13pp
39%
36%
122%
13pp
122%
13pp
39%
36%
24%
6pp
24%
6pp
4%
1%
Northern China
8%
9pp
8%
9pp
5%
22%
46%
12pp
46%
12pp
7%
24%
46%
12pp
46%
12pp
7%
24%
31%
13pp
31%
13pp
1%
16%
Eastern China
71%
11pp
71%
11pp
4%
45%
68%
11pp
68%
11pp
13%
23%
68%
11pp
68%
11pp
13%
23%
20%
4pp
20%
4pp
-13%
-4%
Western China
66%
13pp
66%
13pp
-1%
-6%
167%
5pp
167%
5pp
-3%
17%
167%
5pp
167%
5pp
-3%
17%
65%
3pp
65%
3pp
-23%
-5%
E-shop
203%
4pp
203%
4pp
-40%
175%
67%
1pp
67%
1pp
-20%
65%
67%
1pp
67%
1pp
-20%
65%
26%
4pp
26%
4pp
-5%
15%
Sub-total
100%
5pp
100%
5pp
-34%
76%
83%
6pp
83%
6pp
-11%
22%
83%
6pp
83%
6pp
-11%
22%
28%
5pp
28%
5pp
-4%
8%
AD
Week
MTD
QTD
YTD
 
GP
GP%
Shop GP
 
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
GP
GP%
Shop GP
Shop GP%
ASP
ATV
Southern China
60%
8pp
56%
4pp
13%
22%
119%
8pp
113%
4pp
5%
12%
119%
8pp
113%
4pp
5%
12%
27%
4pp
23%
1pp
1%
9%
Shendong
78%
3pp
93%
5pp
-5%
12%
149%
1pp
234%
11pp
-14%
9%
149%
1pp
234%
11pp
-14%
9%
61%
5pp
66%
4pp
0%
1%
Northern China
-16%
2pp
-16%
1pp
-3%
1%
17%
3pp
17%
2pp
-8%
8%
17%
3pp
17%
2pp
-8%
8%
24%
3pp
26%
3pp
0%
2%
Eastern China
-11%
1pp
-7%
3pp
13%
13%
2%
5pp
3%
3pp
5%
6%
2%
5pp
3%
3pp
5%
6%
22%
3pp
24%
3pp
0%
-1%
Western China
5%
3pp
13%
5pp
2%
9%
7%
4pp
13%
5pp
1%
-11%
7%
4pp
13%
5pp
1%
-11%
40%
1pp
55%
5pp
-5%
-7%
Sub-total
18%
5pp
17%
3pp
3%
11%
52%
5pp
52%
4pp
-4%
4%
52%
5pp
29%
4pp
-4%
4%
29%
4pp
29%
2pp
1%
5%